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International ceramic Scenario: Sri Lanka
Sri Lanka, like India has a strong background in ceramic products and manufacturing of the same. The historic findings of various archeological sites give believable evidence that Sri Lanka had a rich and elegant ceramic products development since ages. The manufacturing and craftsmanship of ceramic products was excellent and marketable as well.
Resourcefulness
The country is blessed with the right raw material and trained people in ceramics to make the products and hence the industry strong and sustainable.
The rich raw material sources provide Feldspar, dolomite, Clay, Kaolin as well as Silica Quartz. The raw material quality is excellent resulting in good long lasting ceramic goods manufacture. This makes the industry thrive with domestic consumption as well as international exports.
It is a matter of pride that Sri Lankan Ceramics have built a strong reputation in international markets in the past decade. With implementation of smarter technology, huge investments and equally supportive government policies the industry is seeing better days in global marketplace.
While the products are respected for their long lasting capability and finish, the incentives promote the manufacturers to go ahead and market products globally. To firmly put it the success is a result of advanced technology mixed with age old craftsmanship coming down from generations.
The significant strengths of the industry are attributed to:
• Highly skilled workforce and consistent availability of trained manpower.
• Competitive labor costs (compared to international standards.)
• Latest technology indigenous as well as imported.
• Good R & D facility as well as culture.
• Smart management.
• High standards of Ethics and design protection
• Government support to the industry.
The Sector segments include:
• Wall and Floor tiles
• Sanitary ware and Bath ware
• Table ware (porcelain)
• Utility ware and ornamental products
• Refractory
• Roofing tiles
• Terra Cotta
• Earthen ware.
Key Highlights of the Segments
• Wall and Floor tiles are available in exception designs, shades, finish (matt and glossy). They are suitable for residential as well as commercial construction. They meet international standards of ASTM and BIS perfectly. Wall tiles have additional variety of texture and 3D effects. With the advent of Digital Printing technology the variety is limitless.
• Sanitary ware production is supported by indigenous as well as imported raw materials. The advanced production techniques and tools enhance the beauty as well as life of these products. The standards maintained include BS EN3402-1962 for the British. The same standards are heavily demanded in European, Middle Eastern as well as African Markets. The epoxy resin moulds ensure superior surface quality and dimensional stability.
• Porcelain Table production is believed to be highly versatile in Sri Lanka. Wide range of shapes, sizes and decoration patterns make these table ware popular the world over. The range has contemporary as well as traditional styles with different types of glazing, In-glaze, on glaze and under glaze decorations that make the Sri Lankan Porcelain table ware unique. These decorations are microwave safe which makes them acceptable globally. Heavy Metal free decorations, ornate and difficult on piece decorations give the table ware a totally exquisite feel.
• Ornamental / Utility ware from Sri Lanka include items such as decorative household pieces, music boxes, figurines, chandelier add-ons, bathroom and kitchen accessories, and studio pottery. Sri Lanka has developed a good global reputation to manufacture and supply ornamental ware and utility articles of ceramic.
Players Breakup
The industry has huge players who have big capacities and heavy investments. Most of these players have capital intensive set ups and work on a Large Scale. Most of these are in Wall tiles, Floor tiles and Sanitary ware.
Cottage base industries and crafts from villages are also a part of this industry. Small in capacity they focus on Earthen ware and decorative products.
Mid of the tow are the SMEs (Small and Medium Enterprises) which have good production capacities of table ware, utensils as well as Sanitary ware. Many of them are exporters and have good technological set ups.
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